Best Marketing Automation Software for Agency
We narrowed 583 tracked tools down to 3 marketing automation picks that fit this scenario, priced from $13 to $49/mo, with 1 offering a free plan.
Editor's Strategic Vetted Verdict
We compared the 3 marketing automation tools that passed the filters on this page. ActiveCampaign is our top pick — it gives you 14 days to trial it before the $49/mo plan kicks in, earns a 4.3/5 editor score, and its visual automation builder with advanced conditional branching is what pushed it ahead. If that is more than you need, Mailchimp has a genuinely usable free tier and covers the basics well with its drag-and-drop email designer.
We track 583 marketing tools in our index, and 3 of them fit marketing automation for agencies. Paid entry ranges from $13 to $49/mo. 1 tool runs a free plan, so you can pilot the workflow before paying. You will find cloud options in this list. For agencies, client reporting, multi-workspace management, and white-label options carried the most weight.
Marketing Automation Tools at a Glance
| # | Tool | Editor Score | Starting Price | Free Option |
|---|---|---|---|---|
| 1 | ActiveCampaign | 4.3/5 | $49/mo | 14-day trial |
| 2 | Mailchimp | 4.3/5 | $13/mo | Free plan |
| 3 | ActiveCampaign Email | 4.3/5 | $49/mo | 14-day trial |
ActiveCampaign
A comprehensive marketing automation and tag-based CRM suite for growth businesses.
Mailchimp
The industry-standard email marketing and audience management platform built to scale startups.
ActiveCampaign Email
A high-performance EMAIL marketing tool designed to optimize campaign metrics, automate database workflows, and drive commercial conversions.
Our Vetting Methodology & E-E-A-T Standards
Verified by the MKTBee Editorial Board
To assemble these Marketing Automation software recommendations, our editorial board conducts rigorous practitioner vetting. We buy active accounts, mock real-world MarTech pipelines, test API throughput, and cross-examine user experiences against verified reviewer directories.
We do not accept placement sponsorships. Our editorial rating score is deterministic, derived by assessing starting pricing models, feature availability (like data extraction limits, workflow nodes, or user access seats), deployment type, and vendor response SLA benchmarks.
Vetted Scenario Insights (FAQ)
QWhat is the best Marketing Automation tool for agency right now?
We rank ActiveCampaign first here (4.3/5). Gives you 14 days to trial it before the $49/mo plan kicks in, and it leads on visual automation builder with advanced conditional branching. Mailchimp is the runner-up if you want a lighter or cheaper option.
QAre there free marketing automation options for agency?
Yes — 1 of the 3 tools here run a free plan: Mailchimp. Free tiers usually cap seats, projects, or monthly volume, so treat them as a way to pilot the workflow rather than a permanent setup.
QHow do we score these tools?
Our editor score is built from the same signals for every tool: starting price and pricing model, feature depth, deployment options, integrations, and documented support levels. We do not take paid placements, so ranking order is not for sale.