Free Marketing ROI & LTV/CAC Calculator

Evaluate marketing campaign ROI, ROAS, CAC, LTV, and customer churn metrics. Get clear recommendations for campaign scaling.

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How to Use

ROI & ROAS calculations

CAC and LTV computation

LTV:CAC health ratio

Scaling recommendations

FAQ

What is a good LTV:CAC ratio?▾

A ratio of 3:1 is generally considered healthy, meaning the lifetime value of a customer should be three times the cost to acquire them. Below 1:1 means you are losing money.

How is ROAS different from ROI?▾

ROAS (Return on Ad Spend) measures revenue generated per dollar spent on ads. ROI factors in total costs including overhead, not just ad spend.

What inputs do I need?▾

You need your total ad spend, revenue generated, number of customers acquired, and optionally average customer lifespan and recurring revenue.